Dreamforce 2025: What to Expect - What’s New, What’s Cool, and What to Watch — Including the Informatica Angle

Javier Ramirez
Oct 8
9 min read

Dreamforce 2025 is going to be a big deal — a convergence of AI, data, and ecosystem energy. If you want a sneak peek of what’s going to make headlines (and maybe stir up controversy), here’s what to expect — and how Informatica’s role will change the game.

Dreamfest, one of the event's highlights, features top headliners and serves as a benefit concert supporting UCSF Benioff Children's Hospitals. This memorable gathering is held at the Chase Center, a premier venue in San Francisco known for hosting large concerts and public events.

When & Where — Setting the Stage

Dreamforce 2025 runs October 14–16 at the Moscone Center in San Francisco, located in downtown San Francisco for easy access and a central location (plus a streaming experience via Salesforce+). Salesforce+3Salesforce+3Salesforce+3
Salesforce calls it “the world’s largest and most trusted AI event” — with breakthroughs in Agentforce (AI agents), real-time data, and CRM at the center. Salesforce+2Salesforce+2
Expect 400+ sessions led by experts across tracks for admins, architects, business leaders, and developers. Salesforce
Plus: Dreamfest headliners have been announced — Metallica and Benson Boone will perform. Salesforce Ben

So you get the mix: serious tech, strategy, and electric entertainment.

Registration: Getting In and Getting Ready

Getting registered for Dreamforce 2025 is refreshingly simple, designed to get you into the Salesforce ecosystem and ready to dive into the action. Start by heading to the official Dreamforce website and clicking “Register Now.” You’ll be prompted to log in with your Salesforce Trailblazer Account—or create one if you’re new. This account is your all-access pass to the Salesforce ecosystem, unlocking session details, personalized agenda tools, and exclusive Salesforce+ content.

Once you’re logged in, you can select the conference pass that fits your goals for Dreamforce 2025. The registration process is streamlined, and you can complete payment securely using accepted payment methods like Visa, MasterCard, Discover, American Express, or any debit card with a major credit card logo. With your registration confirmed, you’ll be able to explore session details, plan your Dreamforce schedule, and get ready for an unforgettable experience.

Conference Passes and Payment Options

Dreamforce 2025 offers a variety of conference passes to match every attendee’s needs and ambitions. The Full Conference pass is your ticket to the complete Dreamforce experience—think all-access to keynotes, breakout sessions, hands-on training, and the best networking events in the Salesforce ecosystem. You’ll also get entry to the buzzing Expo Hall, where you can explore the latest Salesforce innovations and connect with partners and experts.

If you’re looking for something more focused, there are additional options like the Expo Only pass and the Hands-on Training pass, each designed to help you tailor your Dreamforce journey. All conference passes can be purchased online with a credit card, or you can reach out directly to the Dreamforce registration team for assistance. No matter which pass you choose, you’ll be set to make the most of Dreamforce 2025’s breakout sessions, networking events, and hands-on learning opportunities.

Who’s in the Room? The Dreamforce Attendee Profile

Dreamforce attracts a vibrant mix of professionals from every corner of the Salesforce ecosystem. According to the Salesforce Events app, Dreamforce attendees include Salesforce admins, developers, marketers, business leaders, partners, and industry experts—all united by a passion for innovation and growth. Most attendees have between two and five years of experience in the Salesforce community, but you’ll find everyone from seasoned pros to newcomers eager to learn.

Industries represented span healthcare, finance, retail, manufacturing, and more, making Dreamforce 2025 a true cross-section of the global Salesforce community. Whether you’re looking to deepen your technical skills, expand your network, or discover new business processes, Dreamforce offers a wealth of sessions, networking events, and hands-on training to help you achieve your goals.

The New & Cool: What’s Going to Be Big

Here are features, product directions, and trendlines that feel ready to break or be hot sessions.

Dreamforce 2025 will showcase innovative solutions and practical insights from leading voices in the Salesforce ecosystem, setting the stage for the next wave of digital transformation.

Expect sessions on how AI is transforming business operations, with a focus on deeper integration, intelligent workflows, and predictive analytics to drive productivity and smarter decision-making.
Customer stories will be featured to illustrate real-world impact and demonstrate the effectiveness of Salesforce solutions across industries.

1. Full-Throttle Agentforce / AI Agents

“AI agents” are no longer just demo magic — Salesforce is putting them into production workflows. Look for:

Multi-agent orchestration: agents working together and handing off tasks dynamically, not single-purpose bots.
Agents across clouds: sales, service, marketing, commerce — agents that speak the same data and context language.
Agent quality improvements: better memory, context switching, guardrails, and human override thresholds.
Vertical “skills” or domain agents: packaged agent capabilities for industries — finance, healthcare, manufacturing.
Command center: Agentforce introduces a new command center, giving enterprises greater visibility and control over autonomous agents and intelligent workflows.

The blog already teases “agentic sales” as a big theme. Salesforce

2. Real-Time Data & Smarter Data Cloud

Agents are only as good as the data they run on. So expect big news around Data Cloud and real-time data:

Dynamic segmentation and event-driven triggers with sub-second latency.
Better data lineage, observability, and transparency so agents aren’t “black boxes.”
Integration of multiple data sources (on-prem, hybrid, multi-cloud) with deeper integration between systems to enable predictive analytics and enhance operational visibility.

In short: more fluid, governed, and agent-ready data backbones.

3. The Salesforce + Informatica Story

This is a wildcard (but a good one). Salesforce announced it has signed a definitive agreement to acquire Informatica—valued at about $8 billion. This integration is expected to enable intelligent workflows through unified data and automation, streamlining processes and enhancing productivity within the Salesforce platform. PYMNTS.com

Why this matters for Dreamforce:

Data governance, catalog, & MDM in the mixInformatica brings strengths in data integration, quality, cataloging, metadata, master data management (MDM), and governance. Salesforce will integrate those into its Agentforce and Data Cloud infrastructure. Digital Commerce 360+3Informatica+3Indie ERP Experts+3
Agentforce + Informatica integrationEven before full acquisition, Informatica and Salesforce announced plans for Agentforce integration — making AI-driven customer intelligence more robust via unified data. Informatica
“System of understanding” narrativeSalesforce positions the merged architecture as enabling a unified, governed data foundation that AI agents “understand” — reducing errors, biases, or hallucinations. Informatica+1
In the Expo & BoothsExpect Informatica to have a big presence at the Expo — either via a Salesforce-branded pavilion or a co-booth showcasing joint demos: agents using governed data, real-time pipelines, agent audits, etc.
Talking point in keynotes & technical tracksSalesforce execs will definitely talk about how this acquisition accelerates trustworthy AI, agent safety, and scale. And in architecture/dev tracks, Informatica tech will be part of the roadmap narrative.

So if you’re following the data-to-agent thread, this is one of your must-see stories at DF25.

4. More Focus on Trust, Governance & Observability

With automation and agents scaling, the tension with risk, compliance, and trust is real. Look for:

Audit trails and explainability: tracing agent decisions, history of context, and why a certain action was taken.
Human-in-the-loop thresholds and escalation logic.
Bias detection, data drift, and retraining cycles built into agent frameworks.
Agent safety fallback protocols — what happens when an agent errors or hits conflicting data.These are no longer optional — they will be part of the conversation.

5. Architect & Developer Innovation

The “Architect Experience” goes deeper at DF25, offering innovations especially relevant for Salesforce professionals looking to stay ahead in the evolving ecosystem. You’ll see:

Sessions on architecture patterns for agent ecosystems, modular agent design, versioning life cycles, and rollback strategies.
Meet-the-Architect lounges where you can provide feedback to Salesforce engineers working on Data Cloud and Agentforce. Salesforce+1
Tools for testing, simulation, and local agent development environments.

6. Community, Learning, and “Trailblazer Energy”

Beyond product announcements, Dreamforce is a cultural moment:

The call for participation is open — you can propose your own session or panel. Salesforce Developers
Bootcamps before the event (Oct 11–13) help you upskill and prep. Salesforce Ben+1
Smaller “Trailblazer sessions” where customers, partners, and users share real stories, failures, lessons learned. HIC Global Solutions
Parties, networking, and Dreamfest — a mix of tech and fun.

Dreamforce also facilitates meaningful connections through structured networking sessions, such as braindates, which enable attendees to engage in small group or 1-on-1 conversations based on shared interests. Additionally, live sessions are available as real-time audio broadcasts through the Dreamforce app, allowing attendees to listen to live theater and breakout sessions on campus using their personal devices and headphones.

Building Your Experience: Agenda Builder Tips

The Agenda Builder is your secret weapon for making the most of Dreamforce 2025. Accessible through the Salesforce Events app, this tool lets you browse and filter sessions, add them to your personalized agenda, and even schedule meetings with other attendees, partners, and Salesforce experts. With so many sessions and activities happening across the Expo Floor, the Agenda Builder helps you stay organized and ensures you don’t miss out on the experiences that matter most to you.

Use the search and filter options to zero in on topics, speakers, or business challenges that align with your goals. By planning your Dreamforce schedule in advance, you’ll maximize your time, catch the most relevant sessions, and create space for those spontaneous networking opportunities that make Salesforce events so valuable.

Don’t Miss: Keynote Speakers to Watch

Dreamforce 2025 is set to deliver a powerhouse lineup of keynote speakers, headlined by Salesforce’s own Marc Benioff and AI visionary Andrew Ng. The main keynote, kicking off the conference, promises big announcements, product launches, and a look at the future of the Salesforce ecosystem. Whether you’re focused on customer success, business growth, or the latest in AI strategy, these sessions are can’t-miss moments.

You can watch keynotes live or on demand through the Salesforce Events app, so you’ll never miss a beat—even if your Dreamforce agenda is packed. Beyond the main keynote, look out for sessions like “True to the Core” with Parker Harris, which will offer deep dives into new Salesforce products and innovations. For anyone looking to stay ahead in the Salesforce community, these keynotes are your front-row seat to the next wave of business transformation.

What to Expect & What to Talk About (Your Personal Playbook)

If you’re attending (in person or virtually), here’s how to get the most out of the event and what to bring up in conversations. Use the Dreamforce app to plan sessions, manage your agenda, and easily keep track of multiple sessions happening at the same time. After the event, be sure to share key takeaways with your team or network to maximize the value of what you’ve learned.

Before the Event

Choose your theme(s):Pick 1–2 topics to focus on — e.g. agent governance, data pipelines, vertical AI, or the Salesforce + Informatica angle.
Mark your must-see sessions:Use the schedule preview to bookmark architecture, agent, and data tracks. Also pick some wildcards outside your comfort zone.
Reach out to contacts & booth plans:Plan which booths (partners, vendors, exhibitors) to visit. Look for Informatica / Salesforce demos.
Book accommodations at official Dreamforce hotels: For convenience and easier event access, reserve your stay at one of the official Dreamforce hotels. If these are fully booked, consider alternative nearby options, but official hotel partners are recommended.
Consider group registration: If you are attending with a team or organization, use the group registration process for streamlined sign-up and efficient management of multiple attendees.
Dress code: Business casual attire is recommended for Dreamforce, balancing professionalism and comfort for indoor sessions and variable weather.

At Dreamforce

Having your conference badge or Dreamforce badge is essential for access to all activities and venues throughout the event.

Attend keynotes — you’ll want to hear how Salesforce frames the story and fully experience what it means to attend Dreamforce.
Ask tough questions in Q&A — agents, trust, integration, governance.
Find demos & “secret hallways” — booth demos often surface hidden features.
Drop into architect and dev lounges and casual meetups.
Arrive early for session queues — join session queues at least 30 minutes before start times to secure your spot, as reserved seats are released to drop-in attendees shortly before sessions begin.
Take notes — context models, agent pipelines, data strategies, and pitfalls.

Conversation topics (What Others Will Ask You About)### At Dreamforce

“How do you combine Informatica’s data model with Agentforce to reduce agent hallucination risk?”
“What does agent orchestration look like across sales, service and marketing?”
“In high risk domains (healthcare, finance) how do you handle human override / trust boundaries?”
“Where is real-time data vs batch pipeline still relevant in agent execution flows?”
“What’s the partner / vendor space for agent modules, connectors or vertical skills?”
Please note: Session queues open 30 minutes before the session begins, and reserved seats are released shortly before the session starts.

After the Event

Watch recordings (many sessions will stream on Salesforce+). Salesforce
Start a PoC to test agent + governed data.
Share cross-team insights in your org — not just about tech but about change, adoption, oversight.
Follow up with partners or exhibitors whose demos resonated.

In Summary

DF25 won’t just be a incremental updates — it’s a pivot point for AI agents and data architectures. The Salesforce + Informatica narrative will be a big deal (or at least should be) and will show the path to scale agents with trusted data. If you come in curious about agentic enterprises, governance and data foundations — you’re going to have a blast.